UDK 005.591.6+338.46:339
ADAPTIVE AND INNOVATIVE MANAGEMENT ENTERPRISE STRUCTURES IN THЕ VIEW OF BUSINESS ENVIRONMENT DRIVE FACTOR
A. N. Chaplina, E. A. Gerasimova
Institute of Economics and Trade, Siberian Federal University 2, L. Prushinskaya str., Krasnoyarsk, 660075, Russian Federation E-mail: elenasvo@mail.ru
The given article shows the necessity and possibility of implementing adaptive - innovative management business organizations activities. The factors of business environment of Krasnoyarsk region, Krasnoyarsk on the basis of statistical and analytical information are studied. Developed organizational and economic mechanism of adaptive-innovation management through the development of adaptive behavior of business structure is proposed. The relationship and interdependence of development potentials of business structures with the release of the dominant innovation capacity is modeled. The possibility of calculating the integration potential of the organization on the basis of specific indicators is studied.
adaptive management, adaptive behavior, development potential, innovative ability, entrepreneurial structure.
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Chaplina Albina Nikolaevna – Doctor of Economics, Professor, Professor of the Department of Management of the Institute of Economics and Trade, Siberian Federal University. E-mail: elenasvo@mail.ru

Gerasimova Elena Aleksandrovna – Candidate of Economics, associate professor, associate professor of Management Department, Institute of Economics and Trade, Siberian Federal University. E-mail: elenasvo@mail.ru