UDK 338.45:629 Vestnik SibGAU 2014, No. 3(55), P. 232–238
CONCEPTUAL APPROACH TO THE DEFINITION OF THE STRATEGIC ALTERNATIVES OF THE ENTERPRISES DEVELOPMENT OF THE SPACE-ROCKET INDUSTRY
L. V. Erygina, N. O. Makarenko
Siberian State Aerospace University named after academician M. F. Reshetnev 31, Krasnoyarskiy Rabochiy Av., Krasnoyarsk, 660014, Russian Federation E-mail: erigina@sibsau.ru, makarenko_nastja@mail.ru
The Space-rocket Industry (SRI) traditionally plays the leading role in ensuring military-economic safety, having essential impact on level of military, economic, scientific capacities of Russia. However, negative consequences of transition to market economy had the most serious consequences for this sphere. At the moment SRI is at a critical stage of the development. On the one hand, there is a long-term experience that successfully realizes the projects on the majority of the space activity directions, the extensive production and research infrastructure are created. On the other hand, transition to the market relations in the 90-th, financial crisis of 2008 year had a negative impact on the branch. As a result, numerous problems collecting over the years are capable to push aside home industry SRI on a roadside of economic development. The bills adopted in recent years provide formation of economically steady, competitive, diversified SRI, and as ensuring the guaranteed access and necessary presence of Russia at a space. However, there are presented only the purposes, tasks and stages of their performance, but thus aren't specified mechanisms, ways, tools which will provide effective planning, distribution and control over use of allocated resources. Large-scale financing noticeable now doesn't guarantee the achievement of results that is clearly demonstrated by decrease in indicators of activity of SRI. It tells about need of completion and expansion of existing tools of management with space-rocket branch. Formation of the directions and the mechanism of market transformation of the enterprises SRI to be at the crossroads between methods of the planned economy untrue market realities and modern approach of strategic and innovative management, which doesn't methodical based in Russia. Thus, it is necessary improvement the methods of strategic planning, in particular, development the choice tools of the development strategy for the enterprises of SRI. In the article the types of the enterprises of space-rocket branch depending on the purposes of innovative activity and their opportunities are presented. Division the enterprises on the allocated groups important for definition the choice directions of the development strategy. In addition, in the article a need complex research of the external and internal factors having impact on development of allocated groups of space-rocket enterprises, which in turn have to be subject to the account when developing tools the choice of the development strategy and find the reflection in structure of their innovative potential is pointed out. Moreover, the conceptual approach to a choice of the development strategy, based on definition of strategic alternatives of development with allocation the structure of innovative potential and its assessment, and as taking into account possibility of diffusion, realization and commercialization the innovations created in the main production of the enterprises SRI is presented.
space-rocket industry, strategy, space activity, innovative potential.
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Erygina Lilia Viktorovna – Doctor of Economics, professor, dean of Engineering-economics department, Siberian State Aerospace University named after academician M.F. Reshetnev. E-mail: erigina@sibsau.ru

Makarenko Nastasya Olegovna – senior teacher of Accounting Department, Siberian State Aerospace University named after academician M. F. Reshetnev. E-mail: makarenko_nastja@mail.ru